Monday, March 8, 2010

President of Trek Bicycle Corporation to Speak in La Crosse

On Tuesday, March 23 the first Western Wisconsin Bike Summit will take place at the Radisson Center. This local event was organized by a variety of area bicycling groups including Human Powered Trails and Driftless Region Bicycle Coalition in coordination with the Bicycle Federation of Wisconsin and the International Mountain Bicycling Association (IMBA). The Summit will offer opportunities in networking, learning and idea sharing. The Summit will connect regional business leaders, individuals and policymakers who have a shared interest in the benefits of bicycling for our community and region.

The keynote speaker for this event will be John Burke, President of the Trek Bicycle Corporation. Mr. Burke has been President of Trek since 1997 and has served as Chairman of the President’s Council on Physical Fitness and Sport. He will be joined by Kevin Hardman, the Executive Director of the Bicycle Federation of Wisconsin and Hansi Johnson, Midwest Regional Director of IMBA. Mr. Hardman is responsible for leading day-to-day operations including deployment of staff and programming, fundraising and sheparding the organization’s statewide legislative advocacy. Mr. Johnson currently works with 53 IMBA-affiliated clubs in five states to secure trail access and to advocate for sustainable trail development and the impacts of quality trails on community life. This event will take place at the Radisson Center, 200 Harborview Plaza in La Crosse. It will begin with a social hour and event booths from 5-6:30pm with a cash bar. At 6:30pm the program will begin. This event is a free event and is open to the public.